New Facebook feature for advertisers: More AI for cheaper advertising
Facebook lowers the hurdles for advertisers: You don't need to photograph your product in different environments, you can let the AI create advertising photos.
More waste: Facebook offers advertisers new AI functions to generate ads faster and cheaper.
(Bild: RitaE, gemeinfrei)
The internet and social media are already full of ads assembled from AI images. Tools such as Midjourney and Dall-E have long since arrived in the advertising industry and it is almost impossible to avoid omnipresent ads such as "Crazy solar trick revealed" with a generated image of a PV system. From the point of view of Facebook parent company Meta, however, the hurdle of quickly creating ads with AI is still too high. After all, you still have to upload an AI-generated image to Facebook before it becomes an ad campaign.
(Bild: Meta)
From Facebook's point of view, the hurdle of having your own product photographed by a professional photographer in an appealing environment is even higher. Meta has recognized the need for action and is optimizing an AI-based tool for its advertising customers, which celebrated its premiere in October 2023: Advertisers can now enhance images based on snapped photos, i.e. zoom out of a scene, create variants of the photo and superimpose text over images. Those who do not want to or cannot come up with the advertising slogans themselves can have the Facebook AI create variants of the text. The system should also be able to work out the special features of a product or company and take previously published campaigns into account. This saves advertisers the tedious work of having to deal with their own product. In future, Meta has already announced that these functions will use the new Meta Llama 3 language model.
Cheaper, faster, more
Without the need for a photographer, copywriter or graphic designer, new campaigns can be created in many variations and played out on Facebook & Co. Meta's hope as a provider of advertising space: If ads are generated more cheaply, more of the advertising budget will be left over for Meta. In its announcement, the company uses the example of a coffee cup to show how it works and places it in front of various backgrounds. In the demo, the AI places the slogan "20% off / Your morning boost" over it. If the new functions catch on with advertisers, users can look forward to even more ads where it is not clear whether it is a real product photo or one created by the AI.
(jam)
